Before I launch into a rant, I want to be clear: Amy and I don’t consider Nine Lives Media Inc. a pure “blog” business. Yes, we build and launch blogs. But ultimately, we use many types of media to generate an ongoing dialog between high-tech companies and their targeted audiences.
Certainly, blogs are important to us. We’re passionate about them. But there’s a difference between Nine Lives Media Inc. and the bigger tech blog providers like TechCrunch. While TechCrunch has broad high-tech readership, our sites are designed to go narrow and deep on specific niches. Which strategy is smarter? Continue reading ‘Can Blogs Become Billion Dollar Businesses?’
