Can Media Companies Deliver Sustainable Innovation?

8 05 2008

This was another busy and productive week at Nine Lives Media inc. While Amy Katz continued to build out several business relationships and sponsorships, I applied polish to our latest site launch (Works With U) and also moderated events in Minneapolis, New York and Boston.

During the event in New York, which focused on Business Analytics, a key theme emerged: How do you drive sustainable innovation in your company? I know: Everyone is abusing the “innovation” word these days. But I rather like the term “sustainable innovation.” It describes a company that continually reinvents its products and services — even before such moves are necessary.

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