All webcasts are not created equal. The key to a successful webcast is interaction — heavy Q&A, ensuring attendees gather the information they need without having to sit through extensive sales pitches. To get e feel for what I mean, join us on July 15. That’s when we’ll host The VAR Guy: Live webcast.

During this webcast, which is designed for VARs and managed service providers, we’ll discuss:

1. Business: Revenue models and potential profit margins from hosted security
2. Technology: How to select a hosted security solution
3. Sales: How to sell your first customer and address their questions head-on
4. Retention: How to maintain and grow a hosted security business
5. Case study: Yes, a real VAR describing his hosted security strategy

Trend Micro, our webcast sponsor, will be on hand to answer dozens of questions as well. If you have questions ahead of the webcast, please email me (joe [at] NineLivesMediaInc.com).